How TO ADVERTISE Your Music More Effectively
Knowing how to market your music is considered to be THE most important thing that you can do for your music business as well as your music career all together. You know it’s a thing that must be handled and if you’re not making efforts to understand how exactly to market your music more effectively then you ought to know that, at least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is whether or not you’re currently managing the most basic elements of a highly effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at at this time and determine if you know and understand just what the basic components of an effective music advertising campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it is critical to realize you’ll be investing lots of your personal money and time into your music career. If you are certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on only one or two of the three essential requirements of effective music marketing. Immersive For example most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, requesting the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach tends to dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one as well as two of these key components minus the essential third element in a music advertising campaign won’t bring in maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s much better than not doing anything at all, but imagine how much far better you’d be if you visited work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE ANSWER To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how best to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to concentrate on the elements that are most productive for the music business growth. Divided in an an easy task to follow process these components of music marketing and music promotion essentially contain a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message to them. Everything you do should create an awareness for you and your music constantly. Approach this with precision and a company direction as well as your music business foundation will undoubtedly be solidified for years to come.
Step #2 – Interact with Your Audience: I mentioned earlier how stupid simple it is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the original groundwork and you have made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships together with your fans, the media and the all important music business contacts you collect along the way. Your fans and contacts want to know you are for real. That you value them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you.
Step #3 – Sell Your Stuff (Ask for the sale): This one is vital. If you don’t have products to sell… you DON’T have a music business. Working to create a steady, consistent cash flow for your music business is key to your long-term success. Entice fans to invest their money and buy your stuff and the rest of one’s music marketing processes will flow and flourish so much easier.
Yes! It’s EASIER IN THEORY
I recognize that it’s simpler to talk about these things than it is to make them happen in your job but this is what the music business is all about so incorporating these procedures into your music business campaign is crucial, or you simply won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it could seem easy enough to map these exact things out on paper nevertheless, you that a lot of bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to ask for the sale. Or you’ll require the sale way to often and forget about connecting together with your people. I mentioned earlier that it is cool to obtain all gung-ho, get busy, and at once out there and execute a couple of music marketing, but if you are not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there’s no sales and without sales, you don’t have a music business.
Don’t BELONG TO the Marketing Music Business Trap
You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to send out nowadays. These pr announcements are posted and sent to my inbox on a daily basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at one time or another.
Unfortunately there are some issues with this spray and pray technique which will be blatantly obvious when you stack up a headline such as this against my 3 step process. See the news release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step but it does not connect and that my pal is a no no. It’s 100% self interested and sadly, it will fail every time it’s used.
Fans and media see through this. All of the band wants may be the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the bond? What about the awareness we need BEFORE they require the sale?
How TO ADVERTISE Your Music More Effectively